Waitrose and John Lewis Partnership in discussions over Basing View

16 July 2013

Basingstoke and Deane Borough Council has confirmed it is in discussions to bring a Waitrose supermarket and John Lewis at Home to Basing View.

The councilís Basing View regeneration partner, Muse Developments, is in talks with both parties regarding a proposed development on council-owned land at the west end of the business park.

It would represent the first phase of the councilís partnership with Muse and bring two important retail brands to the town to help pave the way for further new investment in Basing View.††

If a deal can be agreed and subject to planning permission, the companyís first presence in the borough would strengthen Basingstoke town centre, building on the success story of Festival Place and the refurbishment of The Malls.

The borough councilís Deputy Leader Cllr Ranil Jayawardena, who is leading on the Basing View project, said: ďItís encouraging that these brands are keen to come to Basingstoke and underlines the strength of Museís plans to breathe new life into Basing View. Hot on the heels of Airkix opening at the Leisure Park last week, this latest news shows there is a real buzz about the borough with major investors wanting to come here and be part of our success story.Ē

Mike Auger of Muse Developments said: ďA key objective of the wider Basing View project is to create better linkages between the office and retail areas of the town centre and to enhance perceptions of the area through securing new investment and quality occupiers. If a proposal comes forward out of the discussions with John Lewis and Waitrose this would address all of these aims and be a significant boost both to Basingstoke and particularly the regeneration plans for the Basing View area.Ē

Nigel Keen, property and development director, Waitrose said: "Early discussions are taking place, more details will follow as the scheme progresses."

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